News & Media

Covered by: filmytown

By Paresh B. Mehta
September 25, 2025
https://filmytown.com/rohit-guptas-dream-of-making-reeloid-app-the-netflix-of-vertical-storytelling/

Think of Netflix for vertical stories that are designed for your smartphone. Instead of endless random reels, you get proper shows in quick episodes  easy to follow, fun to binge. Now, here is an Indian app Reeloid that is a pioneering platform for Vertical Story Shows  serialized, bite sized dramas made for the mobile first generation.

Originality at its core
The founders of Reeloid App claim that is simple, smart & addictive (be careful. One can watch Originals  Every show is unique, built for vertical viewing. Unlike random reels or shorts, every show on Reeloid is crafted with originality at its core. The stories are as original as they can be  authentic voices, fresh plots, and creators who dare to break away from copy-paste trends. Swipe through episodes seamlessly. Personalized feed based on your taste. They promise simplicity, clean design that has its originality guaranteed and the content that you can finish in minutes but remember for days.

This app has a hybrid Business model that consists of Ads + Subscription. The Ad-Based (Free Access) model lets you watch shows supported by ads, completely free. It also offers a Subscription Based (Premium) service that provides Ad free experience, early access to episodes, exclusive content, and premium creator shows. This hybrid model ensures creators are rewarded fairly and audiences choose their journey.

How is it different from other Vertical Apps –
Reeloid is a curated platform for the Creators to make the verticals and also converts the existing Horizontal Content to vertical to present it to fast pace stories for GenZ and Mobile Friendly users. It has international Quality shows as against only India shows.

Filmytown.com editor Paresh B. Mehta delves deeper into the creation of this app by it’s promoter Rohit Gupta:

What inspired you to create Reeloid and focus on Vertical Story Shows?
The inspiration came from observing how audiences today consume content. The world is moving vertical  from social feeds to entertainment. People want stories they can watch on the go, in minutes, but still feel the depth of a series or drama. That’s where Reeloid comes in creating a new storytelling grammar for vertical screens, not just short clips but actual story shows that carry narrative arcs, characters, and emotions.

How are Vertical Story Shows different from reels or short-form videos on social media?
That’s the key distinction. Reels and shorts are snackable content  fun, quick, often standalone. But Vertical Story Shows are serialized, structured narratives, designed for episodic binge watching in micro-format. Each episode may be 1 to 3 minutes, but together they build tension, drama, and relatability like a web series  just optimized for the mobile first generation.

Why do you believe this format will be the future of entertainment?
Because attention is the new currency. Long-form is valuable but demands time. Shorts are fun but lack depth. Vertical Story Shows sit at the sweet spot  they’re engaging, quick, and habit-forming, while still delivering meaningful storytelling. This format mirrors how today’s audience multitasks, consumes, and shares content. In markets like India, with our storytelling culture and mobile-first population, this wave is unstoppable.
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How does Reeloid support creators in this ecosystem?
Creators are at the heart of Reeloid. We provide them with a platform to publish and monetize their vertical shows. Production and storytelling support to adapt their ideas to the vertical format. Access to partnerships and pitching opportunities through collaborations like FICCI Frames and MIPCOM 2025, so they can take their stories global. We want creators to think of Reeloid not just as a distribution app, but as a launchpad for original storytelling.

What’s your long-term vision for Reeloid and Vertical Story Shows?
Our vision is to make Reeloid the Netflix of Vertical Storytelling  a hub where creators build micro dramas, and audiences discover original, high-quality, binge worthy vertical shows. We see Reeloid scaling globally, where India leads the wave of vertical entertainment post China, and creators find sustainable careers telling stories in this new format.

What message would you like to give to young creators?
Don’t copy, create originals. The world doesn’t need another version of what’s trending  it needs your authentic voice. If you believe in your story, Reeloid is here to give it the right format, platform, and audience. This is your chance to be part of the vertical storytelling revolution.

Download Reeloid: https://www.reeloid.app 
https://filmytown.com/rohit-guptas-dream-of-making-reeloid-app-the-netflix-of-vertical-storytelling/

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